Mailchimp can i use a purchased list

Contact Gary. Getting omnivore warnings and need help? Get help! Found this useful? Please share:. Mailchimp Hard Bounce Warnings! Watch Gary in action. Gary frequently adds Mailchimp instructional videos to his YouTube channel. Subscribe to keep updated. Leave a Reply Cancel reply Show more. If you think there are email addresses on your list that have gone stale, ask them to reconfirm their subscription.

Do you have a list of customers who have purchased products from your online store? Most people who shop online like to receive receipts and shipping notifications for their order via email. But the other key difference between email marketing and transactional email is that people need to opt-in to receive your marketing communications, while transactional recipients can receive information about their purchases like receipts and shipping notifications without signing up for your email marketing.

In Mailchimp, you can enhance your transactional emails to encourage more sales by including a coupon code or a product recommendations block that showcases items from your store personalized to match the purchase activity of individual customers. Speeding through the campaign creation process without thinking about your design, content, and subject line can cause some issues, too.

So slow down, take a breath, and make sure your list and campaigns are in pristine condition. Email is often an entry point into digital marketing for small businesses. But keep in mind that what works for one company might not actually appeal to your audience. When writing subject lines and content for your emails, the general rule is to make them relevant and interesting to your subscribers. And be sure to avoid pushy sales copy and gimmicky catchphrases that can annoy your subscribers and get your emails caught in spam filters.

Looking for more information on this topic? And different email clients and devices display HTML emails according to their individual rendering engines. In just a few clicks, our Inbox Preview feature automates this testing process by generating different renderings of your campaign as it will appear across up to 40 email clients.

Combining e-commerce data with the power of your email list helps you maintain or build a relationship with your customers to keep them coming back. One of the benefits of using Mailchimp for your email marketing is being able to track and measure the results of every campaign you send. Send this email as soon as possible after the show, so they remember signing up to hear from you. If it's been a while since your contacts signed up for your emails, there's a chance they've forgotten who you are or changed email addresses.

Old addresses tend to have higher bounce and unsubscribe rates, and aren't likely to contribute to your ROI, or open and click rates. If you do want to email contacts who you haven't contacted for some time, we recommend you send your contacts a reconfirmation email to be sure they still want to hear from you before you send new marketing campaigns.

This doesn't necessarily equal permission, and can result in bounces, unsubscribes, and abuse complaints, which could damage your sending reputation. If Facebook is a big part of how you connect with customers, post a signup form on your Facebook Page. In principle, you can use Mailchimp to send emails on behalf of your clients about their products and services. But it's a violation of our Acceptable Use Policy to programmatically send emails on behalf of third parties without creating or reviewing the content.

Now I'm ready to start sending my customers email newsletters. They're my customers, so I have a prior business relationship with them, right? It depends. Purchase history with a customer does qualify as permission under our Terms of Use and Acceptable Use Policy , but this may not qualify as marketing permission under local rules.

Contacts are also more likely to be engaged and active in the long run if they've given their express permission to receive emails from you. We recommend you include a link to your signup form on your purchase confirmations or receipts, or send your customers a reconfirmation email to be sure they want to hear from you before you send new marketing content.

I bought my list from Agency Access , and I want to send art-buyers an e-portfolio This is considered a purchased list and is a violation of our Terms of Use. However, Agency Access offers an email-delivery system, so you can use that tool to send an initial invitation.

Ask recipients to view your sample work, and include a link to your Mailchimp signup form. The people who opt in are more likely to become active contacts who make purchases. Although these people voluntarily provided their contact information, they didn't ask to receive emails.

Follow best practices for offline collection to build an audience of active, engaged subscribers. If you explicitly told people you would send them emails, it may be okay to use Mailchimp. But keep in mind that since these are offline contacts, you'll have difficulty proving they gave you permission. If you get a lot of spam complaints, and ISPs or anti-spam organizations threaten to denylist you other providers may refer to it as "blacklist" , you may have difficulty proving you were given permission.

Hold on to a copy of the contact's business cards in case you need to provide these as proof of permission. These lists tend to generate abuse complaints and are a violation of our Terms of Use.

We recommend you add a signup form to your website or Facebook Page to build your own audience of contacts who are most likely to engage with your messages. Great, you've collected a permission-based list and can use it as a Mailchimp audience. It's important to send to your audience fairly regularly to keep your contacts interested in your business. Offline collection methods make it difficult to prove permission, so save a copy of the opt-in cards. This is fine as long as it's a service-related announcement and every single email includes an unsubscribe link , which is a requirement under our Terms of Use.

If this includes marketing information, you also need to check that you have the appropriate permissions. This is fine, as long as every single email includes the required unsubscribe link. If you haven't sent to your customers in a while, reconfirm that they're still interested in your business or product.