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Sale by Arcadia would mean thousands of job losses as bidder only operates online Debenhams deal and Topshop talks put thousands of jobs at risk Online brands are making clean sweep in great retail carve-up Boohoo buying Debenhams: a changing of the guard in retail. Read more.

Reuse this content. Fashion will be more brightly coloured, stretchier and constructed in cheaper fabrics. Consumers who buy clothes online are more likely to buy bright colours, which grab attention onscreen, in contrast to shoppers browsing in stores, who will opt for classic black or neutral shades.

Tailored clothes are less predictable on the body, relying more on fit. As a hit-or-miss purchase online, they are less popular on digital platforms. The deal has the potential to revive two brands which had lost much of their fashion authority. While a shocking 2, jobs are at risk as a result of store closures, Asos will retain some of the design and buying teams at Arcadia head office.

Topshop buyout by Asos will change more than the way we shop. What was Topman thinking with these T-shirts?

How can T-shirts as offensive as these have been made and sold by one of Britain's biggest mainstream stores? The offending T-shirts, now withdrawn by Topman.

Topics Life and style The women's blog Women features. Reuse this content.